Opening Remarks In today’s rapidly changing corporate environment, staying ahead of the rivals is crucial. Competitive analysis has traditionally been a core approach for achieving a market edge, but the advent of AI technology has transformed this process. AI-powered tools are transforming how businesses gather, analyze, and utilize data about

Introduction Social media marketing has evolved dramatically in recent years, shaped by changes in innovation, user behavior, and business needs. One of the most notable shifts in the marketing landscape is the rise of artificial intelligence (AI). AI’s capability to reshape social media marketing has captured the attention of businesses and mark